Two main messages were used in this communication: ” I’ts time to be real!” for the image part (claim played with phonetic resemblance of 100% in a russian word “real”) and “Try the new Nestea. 100% natural product”
Nestea.
I’ts time to be real!
A new product campaign launch in summer 2020 was all about natural ingredients and a touch of freshness, primarily addressing the young audience.